Stepping Into Boldness: Energy Efficiency Alliance (EEA)​

Stepping Into Boldness: Energy Efficiency Alliance (EEA)

The Energy Efficiency Alliance of Pennsylvania and New Jersey (EEA) knew that the time was ripe to step into their boldness. An organization aging out of its “adolescent years,” EEA had a reputation for punching above its weight via a number of policy successes they championed. EEA’s board and staff leaders knew that to reach their next level of impact, they needed space and time to really wrestle with their differences, hear all voices, and finally align around vision. 

“Committing to a strategic planning process required that we slow down and be intentional, rather than jumping from emergency to emergency.”
EEA Senior Leader

The complexity of the energy sector is well known. We offered the team frameworks to grapple with that complexity. From a board member: “If it had been easy, I’d be disappointed.”

This massive Mind Map allowed the board and staff to make visible all of the many intersecting and sometimes contradictory trends impacting the energy sector in this region. Board and staff planned nine “learning journey” conversations with outside organizations to explore their critical questions.

After four months and 3 in-person meetings, the group was able to stand behind six powerful strategic pillars, plus a refreshed mission, vision, and values statement that prepares EEA to enter its next stage of organizational life and ecosystem impact. Take a look at EEA’s strategic plan here.

From a favorite quote attributed to Oliver Wendell Holmes, “For the simplicity on this side of complexity, I wouldn’t give you a fig. But for the simplicity on the other side of complexity, for that I would give you anything I have.”

"This time of change highlighted the need for a more in-depth strategic planning process than in years past. To shift our perspective, we needed the right partner and method, which we found in Insyte Partners and Theory U.

With Insyte’s guidance, we leaned into a process of deep reflection, high engagement, and letting our past be the foregone predictor of our future.
Carolyn Sloan and Jeaneen Zappa
Chair, Strategic Planning Committee and Executive Director, respectively